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A History of Blood – Vol. 4, Chapter 28

After my promotion to Corporate Trainer towards the end of last month, I’ve been working diligently on my promotion to Team Lead while also laying the foundation of my insurance business and my engagement, the latter of which is a massive personal success of mine.

The marketing business is pretty straightforward in the sense that you really only need to do three things to consistently make money and earn promotions:

1. Perform in the field
2. Interview, hire, and train others to perform in the field
3. Build teams based upon the above two metrics

When I first started working on my promotion to Team Lead, I started by keeping track of the numbers of all the people working on my project, while also encouraging them to work on their individual promotions.

The weekly rankings go over three major statistical categories, which serve as the basis for building a business from a big picture standpoint.

• Current Reps in the Field
• Daily and Weekly Production per Rep
• Totals and Averages

In addition to the weekly rankings, which just goes over surface level information, I’ve created a more detailed work log which gets much, much more detailed.

This goes over both the daily activity and metrics, daily revenue and expenses, and also details specifically which businesses were the ones where I made the most money and or spent the most money.

It’s somewhat incomplete, but it also details some of the payroll software used by the companies I frequent. It just makes the most sense to start spending more time with companies where I make the most money as opposed to the ones where I spend the most.

After compiling all the data from the last three weeks I came to the stark realization that my marketing business was losing money. The problem is that while I have been selling at a decent quantity, I haven’t been consistently selling at a decent quality.

Normally, conversion rates for different campaigns hovers at about 70-80% and while I’ve been able to do that at least once so far on this campaign, the average quality of my total sales is 50% with recent weeks being particularly horrible, averaging a disgusting 35% over the last two weeks.

It’s a really painful lesson on the overall quality of my interactions.

Part of the problem has been my approach. I’ve been prioritizing work when what I should have been prioritizing has been my personal life. My personal life has been amazing, and sometimes I feel like I’m burying the lead by avoiding the subject that I really want to talk about, especially when there is so much overlap between my personal life and my professional life.

Recently, I got engaged. I haven’t even figured out how to tell my mom and I haven’t really told any of my coworkers or close friends which is a bit of character for me. The women I date or otherwise fall in love with tend to be central figures in my life and this one is no exception. The difference is the way our relationship blends our personal and professional lives in a meaningful way, which is something I’ve been striving for long since before I started this blog.